Businesses of all sizes are starting to realise the huge benefits of social media marketing and its increasing importance in the race to stay ahead in an ever-changing market. There are over 3Billion internet users and 2Billion of those have active social media accounts. Imagine that many people in one room?! Popular social platforms are dominating traditional marketing strategies and offer businesses ways to stay relevant to their audience, valuable data and essentially a free platform to reach out to them.
1. Customer Insights
Social Media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion likes on Facebook, and 95 million photos and videos uploaded to Instagram. That is a lot of content! On the daily these seem like your average social media interactions, however, in business it offers you a wealth of information. Through day-to-day engagement and social listening, you can gather relevant data and use it to make smarter business decisions.
2. Brand Awareness
You need to be consistent with social media in order to create a strong presence online. When you do have that presence in place it can be extremely beneficial. By connecting with your customers you are bridging the gap and creating a strong working relationship with them which in turn could increase customer retention and brand loyalty.
Social Media increases sales and customer retention through regular interaction and customer experience (CX). Social Media is a great way to identify key decision makers and new business opportunities – nearly 75% of companies that engage in selling on social media reported an increase in sales within a 12 month period. The proof is in the pudding.
4. Targeted Ads
Social ads are an inexpensive way to promote your business and distribute your messaging. They also offer you the opportunity to target and reach the correct audience for your industry, for example, location, job title, gender and so on. All of this can be tracked in real time also.
5. Traffic & Search Ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does it help direct people to your desired website, but the more interactions and shares you receive on specific posts also help you rank higher on search engines.
6. Customer Experience
Over 67% of consumers now go to social media for customer service – so if you are not using it for your business you really should be! Customers expect fast responses and 24/7 support and social media is a great platform to help you achieve that.
With social media listening, you can easily gain information about your customers and competitors. This information is vital because it can direct you in making strategic business decisions to stay ahead of the game. For example, you can create specific search streams on social media management platforms to monitor specific keywords, products and company names. These search results can then help you with enhancements, service and so on.
Geo-targeting is an effective way to send your messages out to a specific audience based on their location. Facebook and Twitter have tools that allow you to communicate the right content to your audience. For example, if you are hosting an event in a particular location you can target your ads directly to certain people within an area.
Social Media should be balanced. You are not solely using social media to blast a sales pitch to your audience. Instead, you should be sharing thought leading content and enrich relationships where you can. This kind digital conversation is something traditional means of advertising could never achieve.
10. Fast & Easy
Finally but certainly not least, social media is incredibly fast and easy to use. With the support of social media, particularly when it comes to sharing content about your business, all you need to do is share it on your brand’s social network accounts. It’s as easy as that!
Social Media is a treasure trove full of benefits to help grow your business and the majority of it is completely free! By using it to learn about your audience, engage with them and extend your brand reach, you will be a social media guru before you know it. The sooner you start, the sooner you’ll see growth in your business.
To discuss your blog and social media strategy in more detail please do not hesitate to contact our award-winning marketing team!