10 Key Benefits of Using Social Media for Business

Businesses of all sizes are starting to realise the huge benefits of social media marketing and its increasing importance in the race to stay ahead in an ever-changing market. There are over 3Billion internet users and 2Billion of those have active social media accounts. Imagine that many people in one room?! Popular social platforms are dominating traditional marketing strategies and offer businesses ways to stay relevant to their audience, valuable data and essentially a free platform to reach...
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How to Protect and Address the Current Cyber Threats

Cyber security attacks have dominated the headlines in recent months. These attacks are becoming more frequent and increasingly sophisticated. The long-term impact of a cyber-attack on a business could include a substantial loss of revenue, margin and valuable data. The reputational damage and loss of confidence from the consumer could result in immediate and material loss of shareholder value. With the threat evolving and accelerating quickly, businesses are struggling to stay ahead and make...
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Staying Connected in the Workplace

The Millennial workforce is working from home more and more. It is a trend that has been growing for years and isn’t showing any signs of slowing down. A recent study from Polycom shows that almost a full third of employees around the globe are regularly working remotely, and almost two-thirds have some sort of flexible work schedule. Clearly the concept of the workplace is changing both rapidly and dramatically. This change has brought about a lot of positives: productivity is up and stress ...
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The launch of the Microsoft Surface Studio

With the launch of the Microsoft Surface Studio happening on 15th June I felt this would be the perfect opportunity to share one of the many reasons why I love working with Microsoft Surface. Not only are they a prestigious, premium brand… they develop and release incredible products just like the Surface Studio. Am I being dramatic? I would suggest not. Take one look at the wonderful Surface Studio, so meticulously designed and crafted to serve the world of design, architecture, education an...
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Releasing the Inner (Barcode) Geek

People sometimes wonder why I enjoy working within DC/POS - the answer "it's everywhere, hidden in plain sight". I joined the world of DC/POS to cover the division’s marketing two years ago, having worked on the wider technology vendors we hold at Ingram Micro. I wasn’t that aware of the area or what it really covered.  My first challenge was to meet Rob and understand what the division actually did. At that time the team was based in Maidenhead in an almost self-contained unit – I was a stra...
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