If you’ve logged into LinkedIn over the past few weeks then you may have noticed there have been quite a few changes to its overall look and feel. After Microsoft acquired the social platform back in 2016, LinkedIn announced that it would be redesigning the desktop website to more closely mirror its mobile app and those changes have started to roll out. With any kind of change to a website, things move around and you want to make sure you are utilising the platform to the best of your ability. LinkedIn is the world’s largest professional networking platform and has more than 500 million members worldwide and the acquisition brings together “the worlds leading professional cloud and the worlds leading professional network to deliver more connected, productive and intelligent experiences for our members and customer,” as quotes by Microsoft CEO Satya Nadella in an Influencer article on LinkedIn. You can read the full article here.
Jeff Weiner, CEO of LinkedIn commented, “I’m more confident than ever that our move to join forces with Microsoft will accelerate our mission to connect the world’s professionals to make them more productive and successful, and ultimately help create economic opportunity for every member of the global workforce“.
Let’s review some of the changes we may have missed on the newly redesigned website…
1. The Homepage
Using a combination of editors and new algorithms, the new LinkedIn design will start to surface more content and fewer status updates. The homepage feed will start suggesting organic, sponsored and native advertising content users may be interested in reading based on their interests and user-ship. LinkedIn has taken a page of out Facebook’s book here and it will be interesting to see how it adapts everyone’s individual homepage feeds.
2. Search Features
LinkedIn has refined its search capabilities so users can search the entire website with a single, unified search experience based on specific keywords. Users can easily switch between different categories related to search terms without having to move between different categories on the site, which ultimately enhances user experience. Previously, users had to go into each of these sections (People, Jobs, Companies etc.) individually to get the results they were looking for. However, even though this has been added LinkedIn has decided to remove some of the Advanced Search filters (Function, Seniority Level, Years of Experience etc.) that were previously available for Premium members. These are now exclusively available on the Sales Navigator.
LinkedIn will now provide additional analytics to how other users interact with your content and the articles that you share. Users can see not only who has liked their content, but which companies they came from and what roles they work in. In typical LinkedIn form, not all analytics come free so if you would like a deeper dive into this information, for example, the individual members, you will need to purchase a premium account package.
4. Chat Like Messaging
This is something else that has been taken out of the Facebook book. Users can now send InMail in the form of a chat – pretty cool right?! The great thing about this is users don’t have to navigate to another page on the site to send private messages. Instead, they can do this straight away from the LinkedIn homepage. It’s a great feature, however, it will take some getting used to if you don’t currently use any other social platforms like Facebook.
5. New Blogging Dashboard
Being a blogger myself I thought it would only be natural to mention the new blogging interface update – LinkedIn now uses a new slick publishing platform. Blogging on LinkedIn can enhance the attention to your website, especially as LinkedIn grows in popularity over time. If you have read my ‘Benefits of Blogging for a Business‘ post then you will know why it is important to drive traffic to your site and convert them into leads. Curating content on various platforms, like LinkedIn, is going to help your search results which in turn drives a readership and audience. It all becomes full circle.
Change is inevitable and it has been great to see how LinkedIn is developing to enhance its capabilities for us the users. What do you think about these updates? Have you noticed any others?
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