Ingram Micro Deliver On Dell

In my two years at Ingram Micro - and over twenty years of working in the channel - time and time again I’ve heard resellers claim that their Dell business was ‘stolen’ from them. It’s emotive, it’s annoying, and it’s avoidable. Sometimes the customer has shopped around, ignoring the pre-sales time expertise that the reseller has provided, sometimes the reseller misjudged the relationship they had with the customer. All too often however, the simple steps put in place by the manufacturer to help...
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