Whether you are a personal blogger or blog for a business you are heading in the right direction as it has developed into a huge part of any social media strategy. Business blogging has evolved into a marketing tactic that uses blogging to offer an alternative way of visually contributing content to partners and readers. Not only is blogging another great form of networking content but it also offers so many benefits to your business.
1. The power of team work
There is no ‘I’ in ‘team’ and nothing shows your partners how committed you are than team work. There is so much power in numbers and working as a team. Allowing all members of the team to contribute to the blog will enhance the overall value of the content. It is great having content driven around the main subject of the business (for example, Cloud) but it is great to share different avenues of the subject with different evaluations and personal experiences. Also, having a strong team indicates that you can easily network your content through social with ease.
2. Drives Traffic
I think everyone would prefer increasing page views when it comes to websites and blogs. Let’s think about how partners find your platforms. Option one; They could easily type your name right into a search engine or into the URL bar, however, this means that they are already familiar with you so are returning visitors rather than net new or unique. Option 2; you could pay for traffic by placing paid ad searches and purchasing ads on particular social channels. However, this is a costly method and as soon as you stop using these sources you may notice a decrease in your traffic.
So, how can you drive traffic in a quick, easy and cost efficient way? Social media and search engines will become your best friends! Think about how many pages you have on your website and how often these are updated. Blogging solves both of these scenarios because every time you write a blog post, it is one more indexed page on your website. This offers additional cue from search engines that your website is active and they should be checking it frequently to see what content you are pushing that they could surface. Every new indexed page is one more opportunity for you to show up in search engine results that will drive traffic to your website through organic searches.
Blogging can also help you get noticed via social media. Every time you write a blog post you are creating content that you can network through social channels, however, this also means that other people may do the same. A few examples of social media platforms that we utilise are Twitter, Facebook, LinkedIn and YouTube. Alternatively, blogging also keeps your social media channels alive. If you do not have the opportunity to create new content at a particular time then you have the option to resurface previous content. This is predominantly great if a particular topic you wrote about a few months back starts trending on social media again.
3. Convert Traffic into Leads
Now that you have regular traffic coming to your website from your blog, you now have the opportunity to convert this traffic into valuable leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. To make the most out of this simply add a lead-generating call-to-action to every blog post, for example, ‘Sign up to our IM+ Loyalty Program’. These calls-to-action are things like free ebooks, free whitepapers, free fact sheets, free webinars…basically, anything that someone would be willing to exchange information for.
4. Drives Long-Term Results
The great thing about having blog content live and searchable through a search engine is that it does help drive long-term results. For example, you create a blog post and it generates 100 views and 10 leads. You use the same content again another day and it generates an additional 50 views and 5 leads. This could be through net new social searches or previous customers catching up with emails etc. After a few days the fanfare from that post can significantly reduce, however, when reviewed you generated and netted 150 views and 15 leads – which is great! You think this would be the end right? No! Over time that blog post has now been ranked in search engines. This means that for days, weeks, months, and years to come, you will be able to continuously generate traffic and leads through that particular blog post. It just proves that a few hours of work (writing the post and networking it through social) can make the world of difference and can generate future long-term results.
To discuss your blog and social media strategy in more detail please do not hesitate to contact our award-winning marketing team!