In August 2016, Instagram launched ‘Instagram Stories’ to encourage people to share more moments throughout their day on the platform. It was no secret at the time that Instagram literally took a page out of Snapchat’s playbook, and now, Facebook is doing the exact same thing. According to TechCruch, the new feature will allow users to share momentaary photo and videos in a slideshow that disappears 24 hours later. Essentially, the exact same way Stories work for both Snapchat and Instagram.As a bonus, you can also add statuses to your Story feed, throw in your hashtags and Geotags, then all of your friends can quickly scroll through all of your posts from the last 24 hours.
While Facebook has tried to push other copycats of Snapchat, they’ve typically lived in separate apps like Poke and Slingshot, or as features buried behind the News Feed, like its recently revamped camera. But now it will be impossible to use Facebook without being exposed to Facebook stories. Although, something to consider will be how Facebook introduces Stories on a desktop. Up until now, Stories have only been experienced on a mobile or platform device. Will we even be able to upload images to Stories via a desktop? Will we be able to watch them? Also, as it stands these Stories are only accessible via personal profiles which means companies / brands will not be able to make use of this feature.
It was recently announced that 150 million Instagrammers use Insta Stories on a daily basis, which is around 25% of all current Instagram users. With Facebook quickly approaching their 2 billion users mark, Stories are likely going to be a big part of the Facebook experience in 2017 – especially as Mark Zuckerberg is planning to improve video and photo sharing features on the platform this year. Facebook has just started to test and incorporate Stories on its main app, however, you can already point to some other recent parallels between Facebook and Instagram. For example, live video, direct messaging, pinned comments, etc). It was inevitable that the two were going to start to cross over in function after Facebook purchased Instagram back in 2012.
The test for Facebook Stories has started rolling out in Ireland, however, according to Facebook they are planning on releasing the feature to more countries in the following month.
What do you think about this new feature?